The Client
Nalpac, an adult products wholesaler.
Nalpac supports brick & mortar stores as well as online businesses.
The Need
A B2B press release announcing exclusive US distribution of the Du brand, to be featured in on industry sites.
Nalpac secured exclusive distribution of Du and their debut product, the Du Douche. It accommodates a wider range of customers than its competitors, and features elevated engineering, aesthetics, and materials. Nalpac was excited to announce this partnership with a young, LGBTQ-owned business creating a unique product.
The Target
Retailers in the adult industry.
The Tone
Professional, trustworthy, inclusive, optimistic, sightly formal yet forthright.
These press releases must also walk the line of showing genuine enthusiasm for the partnership while respecting the company’s competing vendors.
The Solution
Du is a new company with limited copy to pull from, and a much more flamboyant tone than Nalpac. I used their materials as a jumping-off point to write a product description within the press release that makes the benefits clear in an inclusive, professional, forthright tone. These B2B releases dedicate more space to features than B2C copy, but even accommodating this format, I make a point to never leave the benefits hanging!
