The Client
Nalpac, an adult products wholesaler.
Nalpac supports brick & mortar stores as well as online businesses.
The Need
A B2B press release announcing semi-exclusive US distribution of SpareParts Hardware, to be featured in trade magazines and on industry sites.
Nalpac secured semi-exclusive distribution of SpareParts Hardware, a highly respected vendor. Nalpac was excited to announce this partnership with a reputable, LGBTQ-owned business.
The Target
Retailers in the adult industry, especially neighborhood boutiques that serve a diverse audience.
The Tone
Professional, trustworthy, inclusive, optimistic, sightly formal yet forthright.
These press releases must walk the line of showing genuine enthusiasm for the partnership, while respecting competing vendors and their respective partnerships.
The Solution
This partnership was a well-deserved point of pride for Nalpac. Mission-based retailers can clearly see three benefits: stocking a quality product with a great reputation, supporting a diverse customer base, and championing their own missions.
