The Client
AKIRA, a trendy women’s clothing retailer.
The Need
SEO-friendly spec product descriptions for three of AKIRA’S items: the Dominate Embellished Rhinestone Chain Maxi Dress, the Paxton Short Sleeve Mesh Bodysuit in Black, and the Azalea Wang Charlene Green Knotted Sandal.
The Target
Millennial and Gen-Z women who love trendy clothes, or enjoy experimenting with trendy touches to their wardrobes. These shoppers rely on fast fashion brands like AKIRA for special events and to explore different looks on a budget.
The Tone
Fun, witty, sassy, young.
The Solution
I wrote SEO-forward descriptions as bold, empowered, and provocative as AKIRA shoppers want to feel in their clothes. A little wit and wordplay go a long way to give these product descriptions a glow-up.
