The Client
FreelanceMe.com, a spec SaaS company.
FreelanceMe is a portal that organizes, integrates, and automates every aspect of a freelance business.
The Need
A 60-second podcast ad to introduce an audience to a new software and get users signed up for a free trial.
The Target
Freelancers and solopreneurs.
They’re listening to niche podcasts in their industry, as well as more general podcasts that focus on creativity, productivity, and running a small business.
The Tone
Practical, empathetic, professional yet a little light.
The Solution
The Audio
The Script
